Media & Press
For journalists, podcast hosts, and event producers. Everything you need is below. For interview requests and media enquiries, use the contact form at the bottom of this page.
Biography
Adam Pierno is a strategy consultant, author, and speaker who helps brands and marketing teams find clarity in complexity. He is the author of Under Think It and Specific, and hosts the podcast The Strategy Inside Everything.
Adam Pierno is a strategy consultant, author, and speaker. He began his career on the creative side of advertising — as an art director and creative director — before moving into brand strategy, where he has spent the past two decades helping businesses from startups to Fortune 500s find the clear, simple idea that makes everything else work.
He is the author of two books: Under Think It, a strategy guidebook taught at universities and global agencies worldwide, and Specific, a model for brand-building in a fragmented media landscape. His podcast, The Strategy Inside Everything, features deep conversations with artists, executives, and researchers. His work has been covered by ABC News, NPR, Adweek, and Business Journals.
Fast facts
Based in
Phoenix, AZ
Books published
2
Podcast
The Strategy Inside Everything
Career started
Original dot-com era
Past clients include
Delta, Domino's, Mercedes-Benz, Dunkin', Dial
Coverage
ABC News, NPR, Adweek, Business Journals
Topics Adam covers
Brand strategy & positioning
How brands find and own a single, defensible idea in a crowded market.
Organizational alignment
Why marketing teams can't agree on direction and what to do about it.
Strategic simplicity
Why complexity is the enemy of great strategy, and how to fight it.
Marketing in a fragmented media landscape
How brands reach audiences now that mass media no longer exists as it once did.
Media enquiries
For podcast appearances, media interviews, and press enquiries. We respond within two business days.