Books & Podcast
Both books came out of a frustration with how needlessly complicated the strategy world had become. The goal: a clear, practical approach anyone can pick up and use.
Book one · 2017
A Marketing Strategy Guidebook for Everyone
Strategy is full of five-syllable nonsense words. It shouldn't be. This book strips away the jargon and gives marketers and strategists the foundational tools they actually need — without the boredom or the bullshit.
Since publication, Under Think It has been adopted at Northern Arizona University, Syracuse University, Virginia Tech, University of North Carolina, and more — as well as global agencies and Fortune 100 companies.
Praise for Under Think It
"Practical, true, easy to get your arms around. Bravo!"
— Jay Baer
"Subversive."
— Mark Pollard, Sweathead / Mighty Jungle
"A great reminder not to fall into the trap of overthinking and clouding points in business speak."
— Shane O'Leary, GroupM
Book two · 2019
How brands draw inspiration from a world that doesn't want any more
People don't care about brands. They prefer brands over other brands when making a choice — but they're rarely spending energy thinking about yours. Most mass brands are still operating against a mass message strategy in a world that has moved on.
Specific shows what brands can learn from pop culture — music, film, memes, social media — and why creators continue to reach passionate fans while most brands shout into the void. The answer is specificity.
Podcast
A show for people who think for a living. Adam goes deep with artists, authors, executives, makers, researchers, and teachers — exploring the biggest themes in culture, art, politics, and business, and examining what's driving them and where they may lead.
Updated biweekly
New episodes every two weeks featuring guests from across business and culture.
Available everywhere
Apple Podcasts, Spotify, and all major podcast apps.
Adam speaks to classes reading Under Think It and Specific at no fee. Reach out and mention it in your message.
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