Research · Segmentation · Growth

You know your customers.
You just don't know enough about them.

Specific finds who your best customers actually are, why they choose you, and exactly what it will take to get more of them. Research-first. No fluff.

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Who we work with

Marketing leaders at retail, higher education, and CPG brands who are tired of making growth decisions based on assumptions.

Industry
Retail
Industry
Higher Education
Industry
CPG Brands
How it works

Three steps. No ambiguity.

Step 01

Research your existing customers

We start with the data you already have — sales, CRM, web analytics, retailer insights — and build a precise picture of who your customers are and what drives their behavior.

Step 02

Identify your best ones

We segment your base and isolate your highest-value customers — the ones worth everything to keep and replicate. Often a new segment is revealed that's better than the assumed one.

Step 03

Build a growth plan around them

Clear, specific recommendations for marketing, product, and brand — based on what your real best customers actually respond to, not what sounds good in a room.

Led by

Adam Pierno, personally

Every engagement is led by Adam — not delegated to a junior team. Author of Specific and Under Think It. Strategy consultant with 20+ years in brand and research.

See the full methodology →
Engagements & pricing

Transparent pricing. Fixed fees.

No retainers before you know what you're getting. No proposals that sit for three weeks. Every engagement is scoped clearly upfront.

Customer Snapshot
A fast read of who your customers are today. Best for teams who need a clear baseline before a big decision — a campaign, a launch, a repositioning.
$4,500
Fixed fee

Audience analysis from your existing data. Top-customer profile. One clear summary report with plain-language findings and a starting point for next steps.

2 weeksturnaround
Written reportdeliverable
Remotedelivery
Customer Segmentation & Growth Plan
The core engagement. Full customer base research, segmentation, best-customer identification, and a concrete strategy to grow around them.
Most requested
From $14,000
Fixed fee · scoped per project

Full customer audit using your existing data plus targeted original research. Segmentation model. Top-customer profile. Actionable recommendations across marketing, product, and brand. Presentation to your leadership team included.

4–6 weeksengagement
Full report+ recommendations
Team presentationincluded
Ongoing Research Retainer
A research partner on-call as your market evolves. Keeps strategy grounded in real customer data as campaigns run, teams turn over, and priorities shift.
$2,500/mo
Minimum 6 months · follows core engagement

Monthly research reviews. On-call strategic input. Brief and campaign reviews against your customer profile. Quarterly check-in on whether your best-customer picture has shifted.

Monthlycadence
6-monthminimum
Followscore engagement

"Few people are strategic thinkers and doers. Adam is one of them. Over five years working with him, he was not only a great teacher but someone always open to new thinking and being challenged."

— Former colleague, via LinkedIn

"Practical, true, easy to get your arms around."

— Jay Baer on Under Think It

Specific is led by Adam Pierno — strategy consultant, author of Specific and Under Think It, and host of The Strategy Inside Everything podcast.

adampierno.com →

Not sure if this is right for you?

Most engagements start with one conversation. Tell me what's not working — I'll tell you honestly if I can help.

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