1. Establish robust executive support and alignment on the objectives for the panel.
2. Formulate a captivating theme and hypotheses.
3. Recruit members of the customer advisory panel who foster and maximize constructive feedback and peer interaction.
4. Craft a mutually advantageous agenda that prioritizes customer-driven content and engagement.
5. Maintain diligent follow-up and continuous management of the customer advisory board between and after in-person meetings.
6. Cultivate a shared vision of the future.
7. Dedicate to active and attentive listening and demonstration that insights are being applied.
8. Ensure that the customer advisory panel remains results-focused and action-oriented.

Before getting started, it is wise to consult with experts in assembling and facilitating customer advisory panels, such as Ignite Advisory Group and Specific Branding and Research.