Working together

Specific isn't for everyone.

We could tell you we're the right fit for any company with a brand challenge. We could probably even make it work. But we'd rather be honest about where we do our best work — and where we might not be the right call.

Who we're probably not right for

We hear these things sometimes. They're flags.

"Everyone is our potential customer."

We don't think that's the right starting point.

Technically, anyone can be a prospect for any product. But Specific is focused on finding who your very best type of customer is — and building growth around that. If you're committed to a mass audience and resistant to narrowing, we might frustrate each other.

"We have no real competition."

You do. Every customer does.

You have things that make you stand out. But your prospects see other options — and if you're not open to understanding what those are, we'll hit a wall. Some of the most useful work we do surfaces the alternatives customers consider before choosing you. That requires intellectual honesty.

"Can you just do the work and come back to us with the answer?"

We can't — and wouldn't want to.

We know research. You know your business. The best outcomes happen when we work together — sharing context, stress-testing hypotheses, thinking through implications. We do the heavy lifting, but there are moments when working sessions aren't optional. If that's not how your team operates, we're probably not the right fit.

"We don't have budget. Can we squeeze this in?"

Customer research isn't a line item to minimize.

We offer fixed-fee engagements at honest prices. They're not cheap, because the work isn't cheap to do well. If your organization doesn't believe understanding your customers is worth real investment, we'll likely disagree about methodology at every turn.

Who we do our best work with

You're probably a good fit if...

You're in retail, higher ed, or CPG

We specialize in businesses with real customer relationships — repeat buyers, enrollment cycles, brand loyalty. We know these markets.

You have some data, but it's underused

You have sales records, web analytics, a CRM. You just haven't had the time or the outside perspective to make it tell a story.

You're about to make a significant decision

A repositioning, a new campaign, a launch, a market expansion. You want to make it based on real insight, not gut feel and internal consensus.

You want a partner, not a vendor

You'll work with Adam directly. There's no account manager layer, no junior team running your project. It's a real collaboration.

Think you're a fit? Let's find out.

A 30-minute call is the fastest way to know. No pitch, no proposal — just a straight conversation about what you're trying to solve and whether Specific is the right tool for it.

Book a call →